Yas Daniel Matbouly

President & Founder

Yas has over 20 years of international business experience. As an Australian, Yas spent 21 years between living and working in Dubai, London, and New York. Recently worked for the Sunland Group, Australian ASX listed company. In 2016 Yas completed FUNDAEC Contributing to the Advancement of Civilisation course on “Justice and the Oneness of Humankind”.
Yas sits on the MBA alumni committee at Bond University, holds an Executive MBA from Bond University, QLD, Australia and graduated from the executive School of Business at Stanford University, CA, USA.

Brigid Davey

Chief Marketing Officer

A business leader and brand champion, director of sales & marketing, Brigid is a highly engaged and successful business operator who thrives on leading and motivating teams. A driver for positive change and progressive culture, Brigid enjoys collaborating with other leaders and giving back to the community in various ways. Currently a Board Member for Tweed Seagulls Football Club, she loves getting back to grass roots and contributing her passion and enthusiasm with others.
Brigid has a demonstrated history of growing companies revenues and inspiring teams to deliver best outcomes to achieve a substantial ROI – and sharing her craft and knowledge with others while doing so. Skilled in digital strategy, campaign execution, brand positioning and retail sales training & coaching, Brigid is a well-rounded marketing professional and business executive. With a love of learning and forever curious, Brigid holds an undergraduate degree in Marketing from Griffith University, an MBA from Southern Cross University, is a member of the Australian Institute of Marketing, Justice of the Peace and a Graduate from the Australian Institute of Company Directors.

Kate Eason

Head of Volunteer Engagement

Kate Eason is the owner of Food deFined and has made it her personal mission to build a healthy world through education of what true health feels like.

Imagine if you knew exactly what your body needed! It could be life-changing, and Kate has seen this happen many times.

Her passion is evident when she is consulting with individuals, couples and families; when public speaking; presenting workshops and seminars; and playing about at a cooking class.

To educate and help people create an eating lifestyle that helps them balance their physical, emotional, mental and spiritual life means all of Kate’s core values are met.

Outside of her work she enjoys cooking with wholefoods, being active with things like hiking, getting up for the sunrise, and doing a bit of self-development. All of this passion and zest for life comes through in her work.

Ian Cariaga

VP of Fundraising

My focus is to help guide those who are willing to make a conscious movement towards making a positive transformation and to extend the knowledge that has been passed onto me from my gurus and teachers over the last 26 years. I am willing to share that wisdom with anyone that is open to the science of yoga - the art of acquiring the utmost state of your body, mind, and consciousness.
Ian also has 25 years of experience working with elite, professional and special needs athletes to where he is committed to giving you 100% effort and commitment towards improving quality of your life.

Vivianne Cordeiro

VP of Human Relations

Australian citizen born in Brazil, Vivianne has large experience working with people. First as a nurse, then salesperson and manager for an import/export company. Since moving to Gold Coast 6 years ago decided to go back to study and finished bachelor’s in architecture through Bond University and currently study Master in Architecture/Masters in Project Management also in Bond University. Her goal is to use to her diversity and personal experience to contribute for the betterment of society and she considers Serving Our People to be the ideal platform to achieve this.

Hess Ghah

Advisor

CEO & founder of Next Level Racing® which is Australia’s largest ever gaming hardware company founded in 2009. Headquartered on the Gold Coast Next Level Racing has a global team based in Australia, USA, UK, Singapore, Netherlands and France.
Next Level Racing supply gaming simulation products to over 40 countries around the world including the world’s leading retailers and are the first Australian company to receive Sony Playstation licencing. Next Level Racing® are proud to have professional customers such as including NASA, Boeing, Australian and US military.
Hess has a true passion in supporting Gold Coast charities and community to help those less fortunate as well spending time advising Australian technology start-ups.

John Godwin

Advisor

As the founder and chairman of CPF and the Fair Go Australia (FGA) Foundation, which raises funds that allow marginalised children develop their abilities into talents, John leads the CPF team in creating multiple business models that leverage strategic management, human resource development and business development practices into creating learning, skills development and training opportunities for people who just need a “fair go” in realising their independence, personal value, autonomy and prosperity.
John brings his extensive experience in executive leadership and in teaching and learning. As an educator, John developed and ran the middle school at Villanova College and was also Managing Director of an innovative residential company.
He is Managing Director (Australia) of VIVATICKET, a leading global ticketing and CRM solutions company selling over 650 million tickets every year in over 40 countries. He is also Vice President of the Cromwell Property Group Foundation.

Sarah Hegarty

Advisor

As an SOP Advisory Board Member, I’m able to draw on my now considerable experience working in a variety of senior marketing and sales roles in Australia and overseas in a range of premium financial services brands such as Westpac, NAB. Macquarie and now Ellerston Capital.
My educational background is very communications and finance focused, with a Bachelor of Economics and Social Sciences and a Master of Commerce both from Sydney University.
I currently head up New Resident Investment Solutions at Ellerston Capital, the well-known boutique investment manager based in Sydney, with a clientele of HNW migrants who have been granted investment visas as a pathway to Australian residency.
I have worked with Yas Matboully, SOP’s extremely dedicated and talented founder, for many years professionally, and am so thrilled to be able to be a part of such an exciting and valuable innovation in the provision of community service as SOP, and with such an amazing team of execs and volunteers. We already are making such a huge difference to the lives of the people we serve and the growth in demand is astonishing.
Based in Sydney, I’m looking forward to being able to be involved as a volunteer myself when the service soon arrives here.

John Perry OAM

Advisor

Awarded an OAM in 2019 for a life of community service, John has undertaken various roles in the areas of workforce planning, corporate social responsibility and social enterprise development for BoysTown, now yourtown, while also leading the Perry Group in Queensland, as well as Jobs Queensland. Working in and around Brisbane, Logan, Redlands, Moreton Bay and Ipswich LGAs since 1983, he is currently a member of the Logan City Council Leadership Group, as well as a Committee Member for the Logan & Redlands Regional Development Authority (RDA) and a Board Member of FGA.
John has expertise in making innovation in labour market strategies work for industry. He is one of Australia’s most creative “Social Enterprises” thinkers who loves finding an innovative and reliable career pathway for challenging unemployed people – from disadvantage to self-autonomy and prosperity. Key to developing the idea and assembling the team that developed the More Sustainable House Project with Lendlease in Yarrabilba, John helped establish CPF and brings a large network of capability partners.
John also holds a number of other Board positions in organisations focused on enhancing the lives of Australians including: the Australian Training Company, a Group Training Company employing 700 apprentices and trainees across many industries; the National Employment Services Association, the peak body for the national employment services industry; and Yerrabi National Services, an Indigenous owned company with the mission of enhancing the wellbeing and economic opportunities for Indigenous people, particularly those living in remote Australia.

Justin M9acDonald

Advisor

Justin is a business builder, project manager and serial entrepreneur who draws from his international experience and background from a range of industries including banking and finance, property development, construction, not-for-profits, social enterprises, people with disability and even the wine industry. His commercial experience and business acumen are further supported academically with his near completion of his Master’s in Business Administration through QUT.
Justin has extensive experience in supporting and building start-ups, having launched his first business at the tender age of 7. From this early age he has continually demonstrated his ability to grow and scale businesses through developing and implementing strategic frameworks and the development of high-performing teams to deliver on the vision.
From the age of 11, Justin has been volunteering and fundraising and generously donates his time to select charities and organisations like an Ambassador for EPIC Assist, an Advisory Board member for Whitebox Enterprises and his own social enterprise One Volunteer. He informally supports other initiatives through mentoring, guidance, and coaching. His focus on supporting and improving the lives of both disadvantaged Australians through Whitebox and people with disability through Disability Housing Solutions and EPIC Assist are causes close to his heart.
As a person passionate about helping others and paying it forward, Justin is very excited about the great work Serving Our People continues to provide and welcomes the opportunity on the Advisory board.

Aishwarya Somal

SVP of Operations - Brisbane

Aishwarya Somal is the Director of Emerson Family Law and Emerson Migration Law and has been a practising lawyer for over 10 years. She was the recipient of the Nick Xynias Lord Mayors’ Young Multicultural Businessperson of the Year 2020 and was inducted in to the Queensland Government’s inaugural Domestic and Family Violence Prevention Honour Roll for her work within the Culturally and Linguistically Diverse (CALD) and wider communities in preventing Domestic and Family Violence. She is also the Vice President of the Womens Federation for World Peace, an NGO which holds consultative status with the ECOSOC of the United Nations.

In 2021 she was inducted in to the Global Law Experts panel as recommended legal counsel for Australian Immigration. Her firm also won the Acquisition International Best Boutique Migration Law Firm 2021 Australia and in 2022 have been awarded Corporate International’s Immigration Law Firm of the Year in Australia. She was featured as one of the Top 10 Women Leaders to Watch in The Silicon Review and is a regular keynote speaker at numerous industry events.

The spirit of service is something that has been instilled in her from a very young age. She regularly volunteers her time with a number of Not-for-Profit organisations in Brisbane, promoting awareness and engaging with community on the salient issue of DV Prevention as well as resettlement issues faced by new migrants. In this work, she assists vulnerable individuals from all cultural backgrounds in accessing the legal system despite several structural barriers to access.

She is deeply passionate about the empowerment of women and children due to her belief in the transformative impact this has on the community as a whole. She is a strong advocate for the rights of those most vulnerable members of our society and in ensuring new migrants are empowered in all aspects of their relocation process to ensure a streamlined settlement experience in Australia.

She considers it a privilege to serve, support and assist in the growth of SOP operations throughout Brisbane and its surrounding regions and looks forward to supporting the founder’s vision for the charity nationally.